Assistant Brand Manager (Lux)
If you are a passionate and trend-savvy skincare enthusiast who understands the power of consumer insights, we want to hear from you. Come help us make Lux famous for its luxurious skincare benefits and deliver measurable results, all while working collaboratively with other teams, agencies, and stakeholders.
We are looking for someone with strong analytical and logical skills, capable of identifying and interpreting key data trends to formulate a compelling brand financial plan. Sales does not happen in a vacuum, it is linked to production nuances, shopping habits and careful planning. You will need to analyze and communicate data clearly and concisely to help us make informed decisions.
Whether you have wealth of experience in the industry or are a fresh face bursting with creativity, we will welcome you to join us shaping the future of Lux in Ethiopia if you can prove your expertise and dedication to the industry.
Hope you are up for this challenge and a LUXurious journey with Lux!
JOB SUMMARY / RESPONSIBILITIES:
- Drive Lux brand & jobs to be done.
- Lead Lux Brand Marketing Plan to bring to life the brand JTBDs through a coherent calendar of activities.
- Understand Lux as well as competition 6Ps driving specific actions on them where required & own them with wider team & creative agency.
- Understand the brand business targets, make, and deploy plans to achieve the set brand KPIs in line with the consumer understanding, market dynamics & resource constraints.
- Understand market dynamics across Ethiopia.
- Work with our Below the Line (BTL) agency – Way Marketing – to deliver exciting activation in the market to the consumers.
- Responsible to manage process, profit margins and budgets.
- Responsible to manage Lux budget in terms of spend and cost allocation (e.g., agency cost, sampling cost, activation costs, media investments)
- Innovation and communication management
- Act as local project lead for Africa & global innovation projects as well as local innovation initiatives
- Lead end to end a cross functional network to bring project to completion, on time and in full.
- Lead local asset adaptation (and/or creation depending on project scope) across touchpoints.
- Launch planning, implementation, and evaluation of the innovation mix, monitoring in market performance and driving actions to improve.
KEY REQUIREMENTS
- Bachelor’s Degree, Postgraduate in Business / Marketing field is preferred.
- Applicants from other fields is welcomed, provided they prove they have relevant expertise & enthusiasm to learn.
- 0 – 2 years’ experience
- Passion for consumer & a good understanding of brand management
- Strong operational skills coupled with good analytical skills and the ability to dive into business & brand performance leading discussions on issues & opportunities.
- Passionate about digital, wanting to learn something new.
- Value being close to the consumer understanding their motives, drivers, barriers, and needs.
- Strong sense of accountability, ability to get things done through others.
- Strong Bias for Action focused on driving with speed the right decisions that can grow the business.
- Team player to lead both internal & external cross functional teams.
- Good communication and coordination skill
How To Apply?
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Expiration date:April 7, 2023
Apply Via : https://careers.unilever.com/job/addis-ababa/assistant-brand-manager-lux/34155/46669767168
